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The new year is upon us! And with so many exciting times ahead, we first thought we’d look back at some of our favourite moments from 2019.

Model Search Competitions and BYS Photoshoots

We are always on the lookout for some fresh new faces to be a part of our upcoming product campaigns. We are never after professional models and look for everyday girls (and guys!) who love cosmetics and, of course, BYS. In February and May 2019, we held Model searches for our upcoming photoshoots. The 2019 winners were Amanda, Yulina, Bree, Olivia, Jackie and Molly. Throughout the year we held 3 photoshoots to develop new content for upcoming product releases. Our shoots were held in various locations, such as Brighton Beach, Melbourne CBD and local photography studios.

BYS Gone Wild Product Launch Dinner

One of the most exciting product releases in 2019 was the Gone Wild Collection which featured on trend animal print packaging and neon colour schemes. To launch such a fab collection, we held a private and intimate dinner with some of our favourite influencers along with a makeup demonstration where we re-created the makeup look that featured in the Gone Wild campaign.

BYS x Spotlight at Oz Comic Con

BYS Special FX is an important part of the BYS brand. It’s designed with multiple uses in mind, from bloody gore looks, to colourful mermaid looks. This year BYS teamed up with Spotlight and featured at Oz Comic Con in Melbourne, Sydney and Brisbane. We had Special FX make up artists from all over Australia demonstrate how versatile the range is on stage each day at the Comic Con events.

SFX Makeup Artists Search

Special Effects makeup requires some serious time and skills to be done properly, and we wanted to highlight just how talented our followers are, so we held a Special FX Makeup Artist Search Competition. We had so many entries to choose from, all which were so amazing, but in the end, we had to choose our 3 favourite looks. Congratulations again to Ashida, Tara and Hayley! All three winners got to come to our exclusive Halloween Spooktacular event.

BYS Halloween Spooktacular Event

The annual BYS Halloween Spooktacular was held at the Old Melbourne Gaol in 2019. It was a night of fun and freights, where the best dressed got some pretty amazing BYS prizes. Between the special effects makeup stations, Tarot Reader, Photobooth, DJ, Candy Bar, and open tour of the cells, all of our guests were kept super busy. Big thanks to Spotlight stores who jumped on board and help us decorate the venue!

Product Releases

Every year BYS release a whole range of new products, but we feel we really stepped things up in 2019! The second half of the year was FULL of new product releases, with some of the favourites being the Gone Wild Collection, Malibu Range, XL 28pc Palettes, Crystal Collection, Marble Range, Hothouse Collection and the Luxe Lips & Hydra Gloss Lipsticks. We are so glad you all loved our new products and we can’t wait to show you what we have coming up for 2020!

Influencer Support

We wanted to thank all our loyal influencers who constantly show us love and support our brand. We appreciate every single like, comment, tag and repost. We are looking forward to working with you all this year.

2020 is going to be BIG for BYS! From photoshoots and competitions to events and product releases, stayed tuned for some fun announcements…

BYS Glass Glow Makeup Tutorial by @malind_makeup

BYS Glass Glow

BYS Full Coverage Makeup
Tutorial by @makeupby.grace

BYS Full Coverage

BYS Model Shoot
August 2019

BYS Christmas
Collection 2019