The Latest News!


Once again 2021 was an an unpredictable, challenging, and unforgettable year for everyone, especially for those in the beauty industry. However, it seems these on-going channels made our industry more resilient and with the support of our loyal fans we continued to achieve as a brand.

Here are some of our brand highlights!  

BYS Cosmetics Brand Campaign 

This sleek and fun video set up the tone for our year and highlights the position of BYS products as high quality on-trend cosmetics that are affordable. Showcasing international models, it features our incredible core range and exciting upcoming launches. 

The Launch of Skin by BYS 

The highlight of the BYS year! We were product to launch our first skincare range – Skin by BYS – to overwhelming success. Using the same principles as BYS Cosmetics, Skin by BYS is the perfect example of cosmetics which are exceptional quality without being excessively high in price. This complete step-by-routine is natural and cruelty-free, and includes 10 products to cleanse, tone, moisturise, treat, and pamper all skin types. Simple skincare so you will be extra in the ordinary.

The white and bright campaign and campaign video focused on the core messaging of the brand and packaging – white, clean, simple and effective.

The Latest SFX 

Although we were not able to host our iconic, annual Halloween party this year, we still made sure Halloween was memorable with the launch of our Face & Body Paint Kits. We were blown away by the huge number of amazing makeup looks that were created using these kits!


Malibu Barbie x BYS 

In November, we launched our highly-anticipated Barbie x BYS limited edition collection! Inspired by Barbie’s confidence and iconic pink tones, the collection featured a diverse range of products for your face, eyes and lips. During the holiday season, we followed up with the colourful Barbie x BYS Disco Collection that’s perfect for gifting. These collaboration collections were received with so much love from everyone!


New Product Launches

Throughout the year, we continued to bring innovative and on-trend products to makeup lovers in Australia and around the world. Despite the challenges, BYS continued to stay on top of trends to bring you cost effective on-trend cosmetics and skincare.


Product Giveaways

We knew everyone needed some extra cheer this year, so each year we love spoiling our fans all year round with heaps of Instagram giveaways. Keep an eye out for more exciting giveaways and competitions in 2022!


Content Creator Support

We wanted to thank all our loyal content creators and makeup artists who constantly show us love, your support for our brand meant more than ever during this challenging year. We appreciate every single like, comment, tag and repost and greatly value all the feedback on our products. As an Australian-owned cosmetics company, we are all about supporting our local talents and we look forward to working with more of the beauty community this year!

We look forward to an even BIGGER 2022 for BYS, stay tuned!

BYS Futuristic

BYS Heat Collection
Makeup Tutorial

BYS Frenzy

BYS Zest Collection
Makeup Tutorial

BYS Barbie x BYS

BYS Neon Dreams Collection
Makeup Tutorial