The Latest News!


The new year is here! No doubt 2020 was an unpredictable, challenging, and unforgettable year for everyone, especially for those in the beauty industry. Despite the numerous obstacles we faced, we are proud of what we achieved as a brand in 2020. Let’s look back on some of our favourite moments from the year that was!

Australian Bushfire Appeal

Who can forget the terrible bushfires that ravaged our beautiful country? To help the crisis and support the affected communities, we pledged that 100% of profits from our online sales for one week in January will be donated to the Red Cross Bushfire Appeal.

Clean and Protect Range

In rapid response to the COVID-19 pandemic, we launched our range of hand sanitisers in April. Since then, we have developed an entire Clean and Protect range including antibacterial wipes, disposable and reusable face masks, face shields and face mask accessories.

New Website Launch

In June, our website got a major glow-up! Featuring a fresh new layout and improved user features, we hope to make our online shopping experience even better for our valued customers.

New Additions to Special FX

Although we were not able to host our iconic, annual Halloween party this year, we still made sure Halloween was memorable with the launch of our Face & Body Paint Kits. We were blown away by the huge number of amazing makeup looks that were created using these kits!

Barbie x BYS Collection

In November, we launched our highly-anticipated Barbie x BYS limited edition collection! Inspired by Barbie’s confidence and iconic pink tones, the collection featured a diverse range of products for your face, eyes and lips. During the holiday season, we followed up with the colourful Barbie x BYS Disco Collection that’s perfect for gifting. These collaboration collections were received with so much love from everyone!

New Product Launches

Throughout the year, we continued to bring innovative and on-trend products to makeup lovers in Australia and around the world. In 2020, we launched a whopping total of 12 new collections and 116 new products! Fan favourites included the Full Coverage range, Heat Collection and Neon Dreams Collection. We look forward to bringing out more exciting products this year!

Product Giveaways

We knew everyone needed some extra cheer this year, so spoiled our fans all year round with heaps of Instagram giveaways. In fact, we gave away a total of 377 BYS products valued at over $3000! Keep an eye out for more exciting giveaways and competitions in 2021!

Content Creator Support

We wanted to thank all our loyal content creators and makeup artists who constantly show us love, your support for our brand meant more than ever during this challenging year. We appreciate every single like, comment, tag and repost and greatly value all the feedback on our products. As an Australian-owned cosmetics company, we are all about supporting our local talents and we look forward to working with more of the beauty community this year!

We look forward to an even BIGGER 2021 for BYS, stay tuned!

BYS Futuristic

BYS Heat Collection
Makeup Tutorial

BYS Frenzy

BYS Zest Collection
Makeup Tutorial

BYS Barbie x BYS

BYS Neon Dreams Collection
Makeup Tutorial